22 Sep 2026 · Arjun Mehra · Marketing
Professional Website at a Minimum Cost of ₹5,000
Get Your Professional Website Starting at Just ₹5,000
Journal
Notes from the build queue: performance work, architecture decisions we would make again, and the ones we would not.
12 Apr 2026 · Arjun Mehra · Performance
The N+1 query that cost a client 2.4 seconds per page
A dashboard that felt slow for eighteen months turned out to be issuing 1,900 queries per request. Here is how we found it and what we changed.
2 Mar 2026 · Arjun Mehra · Studio notes
We stopped writing bespoke admin panels
Every custom admin panel we built was a small product with no product owner. Standardising on one internal pattern cut our build time by about a fifth.
8 Feb 2026 · Priya Raman · Accessibility
Accessibility is mostly not a design problem
Across nine audits, most WCAG failures came from markup and focus handling, not from colour or layout. That changes who needs to fix them.
19 Jan 2026 · Arjun Mehra · Engineering
Choosing between CodeIgniter and Laravel in 2026
We ship both. The deciding factor is rarely the framework itself — it is who maintains the thing after we hand it over.